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Outbrain vs PubMatic: who uses which
Outbrain is on more sites: 6,278 against 679 for PubMatic, about 9.2 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Outbrain | PubMatic |
|---|---|---|
| .com on .com | 4,483 | 346 |
| .il in Israel | 467 | 0 |
| .de in Germany | 202 | 8 |
| .biz on .biz | 5 | 145 |
| .br in Brazil | 114 | 0 |
| .org on .org | 89 | 20 |
| .net on .net | 74 | 25 |
| .jp in Japan | 91 | 6 |
11 sites run both at once.
Questions
Which is more popular, Outbrain or PubMatic?
Outbrain is on more sites: 6,278 against 679 for PubMatic, about 9.2 times as many, across the sites StackGrep has indexed.
Do sites use Outbrain and PubMatic together?
11 sites load both. That's often a switch in progress, or two teams picking different tools.
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