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PubMatic vs Raptive (AdThrive): who uses which
Raptive (AdThrive) is on more sites: 4,122 against 679 for PubMatic, about 6.1 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | PubMatic | Raptive (AdThrive) |
|---|---|---|
| .com on .com | 346 | 3,282 |
| .biz on .biz | 145 | 2 |
| .net on .net | 25 | 114 |
| .uk in the UK | 12 | 124 |
| .org on .org | 20 | 91 |
| .es in Spain | 3 | 74 |
| .de in Germany | 8 | 59 |
| .ca in Canada | 2 | 31 |
6 sites run both at once.
Questions
Which is more popular, PubMatic or Raptive (AdThrive)?
Raptive (AdThrive) is on more sites: 4,122 against 679 for PubMatic, about 6.1 times as many, across the sites StackGrep has indexed.
Do sites use PubMatic and Raptive (AdThrive) together?
6 sites load both. That's often a switch in progress, or two teams picking different tools.
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