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PubMatic vs Equativ (Smart AdServer): who uses which
Equativ (Smart AdServer) is on more sites: 1,279 against 679 for PubMatic, about 1.9 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | PubMatic | Equativ (Smart AdServer) |
|---|---|---|
| .com on .com | 346 | 291 |
| .fr in France | 1 | 165 |
| .biz on .biz | 145 | 2 |
| .org on .org | 20 | 118 |
| .pl in Poland | 1 | 117 |
| .de in Germany | 8 | 83 |
| .it in Italy | 1 | 88 |
| .cl in Chile | 0 | 68 |
15 sites run both at once.
Questions
Which is more popular, PubMatic or Equativ (Smart AdServer)?
Equativ (Smart AdServer) is on more sites: 1,279 against 679 for PubMatic, about 1.9 times as many, across the sites StackGrep has indexed.
Do sites use PubMatic and Equativ (Smart AdServer) together?
15 sites load both. That's often a switch in progress, or two teams picking different tools.
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