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PubMatic vs StackAdapt: who uses which
StackAdapt is on more sites: 4,451 against 679 for PubMatic, about 6.6 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | PubMatic | StackAdapt |
|---|---|---|
| .com on .com | 346 | 2,973 |
| .org on .org | 20 | 499 |
| .ca in Canada | 2 | 230 |
| .au in Australia | 22 | 124 |
| .biz on .biz | 145 | 1 |
| .uk in the UK | 12 | 122 |
| .net on .net | 25 | 74 |
| .edu on .edu | 0 | 64 |
2 sites run both at once.
Questions
Which is more popular, PubMatic or StackAdapt?
StackAdapt is on more sites: 4,451 against 679 for PubMatic, about 6.6 times as many, across the sites StackGrep has indexed.
Do sites use PubMatic and StackAdapt together?
2 sites load both. That's often a switch in progress, or two teams picking different tools.
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